Press Release: Essential Communications expands with new Events Division

Travel Retail Public Relations specialist Essential Communications is broadening its industry offer with the appointment of Jayne Cooper as Events Manager.

Jayne is a familiar face within the travel retail industry having originally joined Tax Free World Association in 1995 as PA to Sarah Branquinho who was then Commercial Director. She has since worked in a variety of roles for TFWA, assisting in the management of conferences and the organisation of TFWA World Exhibition and TFWA Asia Pacific. She currently provides editorial texts for the marketing department and will continue to do so.

Jayne has also worked as a freelance events organiser and venue finder for various companies including Financial Marketing, a full service integrated agency in London which works with some of the world’s leading financial institutions.

‘We are often approached by both EC clients others within the industry to advise on and organise events of all sizes and formats; something which until now we have only been able to assist with in a limited way,’ says Essential Communication’s account director and owner Row Holland. ‘Jayne’s combined knowledge of the travel retail industry together with experience of events organisation and venue finding makes her the ideal person to develop this side of our business.’