Davidoff’s new design at MEADFA – A special brand experience from start to finish

Imperial Tobacco is proud to announce its on-going commitment for this year’s MEADFA (Middle East & Africa Duty Free Association) Conference and will again offer delegates a chance to network and experience a premium quality Davidoff cigarette during breaks.

Every year hundreds of key stakeholders from all over the world gather for the annual MEADFA conference - an important event for the Middle East and Africa Duty Free Business. Following Cairo and Dubai, this year’s conference will be held in Qatar on 25-26 November at the Ritz Carlton Hotel Doha. This year will mark Imperial Tobacco’s fourth consecutive year as a Platinum sponsor of this ever growing event, the highlight being its dedicated smoking lounge.

At MEADFA this year, smokers can experience the new design for the Davidoff core range, introduced at the recent TFWA World Exhibition in Cannes this October.

Imperial Tobacco Trade Marketing Director Global Duty Free Christian L. Münstermann said: ‘This latest rejuvenation will fascinate shoppers with its new design details which clearly meet the traveller’s needs for luxurious design and premium quality product experience.’

Imperial Tobacco has designed a brand new smoking lounge which, alongside the smoking moment and chance to discover Davidoff premium quality products, offers MEADFA delegates a number of really useful premium services such as a luggage drop off station, mobile recharge station and neck massage.

‘Davidoff not only understands the need of travellers’ but we want to translate this concept of premium service also for the delegates at MEADFA. Davidoff is about premium design experience all the way,’ adds Julia Neumaier Imperial Tobacco Trade Marketing Operations Manager Global Duty Free.

Another highlight of the conference: All delegates visiting the smoking lounge are invited to leave their business cards for a raffle which will be drawn on the MEADFA conference stage during the second morning. The lucky winner will receive a voucher to spend at Qatar Duty Free.

Visit MEADFA 2013 in Doha and indulge in your Davidoff moment.

The new design Davidoff core range will be launched throughout Global Duty Free starting from November 2013.

Essential Communications expands with new Events Division

Travel Retail Public Relations specialist Essential Communications is broadening its industry offer with the appointment of Jayne Cooper as Events Manager.

Jayne is a familiar face within the travel retail industry having originally joined Tax Free World Association in 1995 as PA to Sarah Branquinho who was then Commercial Director.  She has since worked in a variety of roles for TFWA, assisting in the management of conferences and the organisation of TFWA World Exhibition and TFWA Asia Pacific. She currently provides editorial texts for the marketing department and will continue to do so. 

Jayne has also worked as a freelance events organiser and venue finder for various companies including Financial Marketing, a full service integrated agency in London which works with some of the world’s leading financial institutions.

‘We are often approached by both EC clients others within the industry to advise on and organise events of all sizes and formats; something which until now we have only been able to assist with in a limited way,’ says Essential Communication’s account director and owner Row Holland.  ‘Jayne’s combined knowledge of the travel retail industry together with experience of events organisation and venue finding makes her the ideal person to develop this side of our business.’

Jayne can be contacted via jayne@essentialcommunications.org

Press enquiries: Row Holland, Essential Communications. Tel: +44 (0) 208 405 8109. Email: row@essentialcommunications.org

November 2013